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Fashion Designers, Styles and Trends WSJ Style Critics then locked on to a second image from an earlier, separate, campaign promoting the brand's collaboration with Adidas. It faced a huge backlash to the images, released as part of a campaign to promote its Objects range. Fashion may be used to promote a cause, such as to promote healthy behavior, to raise money for a cancer cure, or to raise money for local charities such as the Juvenile Protective Association or a children's hospice. Now, however, the release of two new campaigns by Balenciaga, which is owned by Kering, the French luxury conglomerate that also owns brands like Gucci and Saint Laurent, has taken the public opprobrium to a new level. One campaign featured photos of children clutching handbags that look like teddy bears in bondage gear. Another campaign featured photos that include paperwork about child pornography laws. Together, they ignited a firestorm that traveled from the internet to Fox News, fueled b...